We’ve all heard of “voice of the customer” feedback. What about “voice of the prospect” guidance? One company found itself in an increasingly crowded, aggressive marketplace, yet had many long-time loyal customers. They were doing something right to hold onto these accounts. They wanted to cash in a bit of […]
Sales
Client Satisfaction Is The Key To Success
In business we are often taught in school and from peers to focus on profits and revenues as the key indicators to success in Small Business consulting (or at least that is how we are measured against others in our industry). I am going too respectfully argue this point simply […]
Using Web Video Conferencing to Host an Effective Online Sales Presentation – 6 Best Practice Tips
Although the most effective way to build strong relationships with your customers is still face-to-face, that is not always practical. Luckily web video conferencing can be almost as effective. Even if your customer or prospective lead lives half way around the world, it is still necessary to host sales meetings […]
Listen First, Sell Later – It’s All About the Relationship
I was writing a chapter for a book the other night when a visual photograph of how I learned the value of relationships in business came flooding into my mind. I couldn’t help but smile at the memory and I thought I’d briefly share it with you here. I was […]
The Role of Excel Spreadsheet in Accounting
The ever changing technology brought brand new ways of completing any kind of tasks rapidly. It also helps us to produce data and maintain files in a clear manner. The field of accountancy is not an exceptional case. It has got tremendous improvements with the help of the advanced methodology. […]
Fiction Titles – Pick The Perfect Novel Title
Two of my writer-clients recently had the same problem: They chose the perfect title for their book, only to discover it already graces the cover of a published book. What to do? Publisher’s Choice: First, the chances are excellent your proposed title will be changed if a commercial publisher accepts […]
An Insight on Basic Off-Page Optimization Tactics
Digital marketing is all about making the client website or other web resources search-engine friendly. It is all about enhancing the ranking of client websites or other web resources in the various search engine results pages. If a website has enhanced ranking in a search engine result page, it implies […]
What Happens When Leadership Does Not Create a Corporate Culture?
I have worked as an executive and advisor to CEOs in various industries. In either capacity, I have noticed a pattern. One pattern is that high performing companies have a culture of high accountability. Low performing organizations tend to have toxic cultures and confusion. Nevertheless, effective leaders can always transform […]