Getting Your Marketing Mix Right

Jack Prot

To effectively promote your products, you must make sure you have a right marketing mix promotion. To get the right marketing mix, you must have a good understanding of the fundamentals. The marketing mix is make up of 4 Ps. The Product, the price, the place and the promotion. Get […]

How to Become the Best Salesperson in Your Industry

Jack Prot

Sales is that single business practice that if done effectively will sky rocket any company to success. Unfortunately, 85% of businesses are not as good as they need to be in generating sales, which is why we have the staggering failure rate we do in small business. Sales can be […]

Steps in the Website Development and Promotion Process

Jack Prot

Web development is a website or a web application creating process. The main steps of the process are web design, HTML coding, programming on the client and on the server side and a web server configuration. Stages of website development: – design the site (technical specification development, design an interface); […]

St. Paul, An Early Marketing Genius

Jack Prot

Having lived for almost 14 years in Israel I decided a few months ago that it was time to get to know a bit more about the country and signed up for Israeli history studies. An important part of Israel’s history is closely linked to Christianity and I was intrigued […]

Reduce Bad Medical Software Through Telemarketing

Jack Prot

Telemarketing firms always assure their clients that they have a large business database while their agents are ever ready to peruse it for prospects. Furthermore, they continue to update it by adding even more information vital to B2B lead generation. With the right amount of product information, they can generate […]

How Do Prospects Approach an Unsolicited Sales Meeting?

Jack Prot

We’ve all heard of “voice of the customer” feedback. What about “voice of the prospect” guidance? One company found itself in an increasingly crowded, aggressive marketplace, yet had many long-time loyal customers. They were doing something right to hold onto these accounts. They wanted to cash in a bit of […]

Client Satisfaction Is The Key To Success

Jack Prot

In business we are often taught in school and from peers to focus on profits and revenues as the key indicators to success in Small Business consulting (or at least that is how we are measured against others in our industry). I am going too respectfully argue this point simply […]

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