Market segmentation is a very simple principle to understand. Understanding the 4 Key market segmentation metrics listed below is something that you and your company must understand in order to generate sales and cash flow quickly. Before we identify and clarify these 4 key market segmentation metrics lets review what […]
Sales
Top Tips to Improve Insurance Agency Email Delivery
Business of all types can benefit from a well run email marketing initiative. Today however, they must take extra precautions to ensure they maintain a high quality sender reputation to optimize delivery, and improve conversions. Review these top tips and make sure your organization is following all of them: Ping […]
Raise Your Numbers With Life Insurance Lead Generation
The most effective method of pulling in business for your company and creating success is to raise up your sales with life insurance lead generation. The state of the economy is not good and it has caused a lot of people to make cuts in their budgets. Many of them […]
McDonalds Business Analysis
‘In the 1990s managers will be judged on their ability to identify, cultivate, and exploit the core competencies that make growth possible – indeed, they’ll have to rethink the concept of the corporation it self.’ C K Prahalad and G Hamel 1990 Organizations do not exist in vacuum. They operate […]
The Insurance Agency Elevator Pitch
An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within the time span of an elevator ride, in about 30 to 60 seconds. This can be much harder […]
Playing the Dummy Is Really Smart in Sales
In the past few blogs we’ve been talking about the highly effective Dummy Curve technique, where playing the dummy pays off big time when it comes to sales. By playing the dummy and disarming your prospect’s concern, you can get them to reveal pain and establish trust with you. In […]
Understanding Softball Balls for Better Pitching and Batting Practice
Purchasing softball balls may sound easy enough, yet the ones used for practice may differ in texture and size as opposed to official game day balls. Some are used for practice only while others are sized up for league competition. Other things to consider before placing an order include equipment […]
How to Get People to Buy Your Products Right Away on Impulse
This method works best in face to face personal selling and its sole aim is to get the sale right now! You can adopt it to other longer sales cycle situations but in that case you would need to take each step at a time and use this method per […]