Sales

I didn’t create the first-ever magalog. That dubious honor – so far as I can tell – goes to Jim Rutz and Ed Elliott. I’ve tried to forgive them. Really, I have. Before they invented this dynamo of the direct response marketing world in the 80s, “long copy” meant a […]

Corona Beer girls are having the time of their lives promoting the fun and exciting lifestyle of Corona Beer. They are sexy and attractive females that are able to grab the attention of men in local bars or sporting events. Beer Girls typically make over $25 per hour and work […]

If you need to generate leads of people interested in getting updated car insurance rates, here is a script that works great. All of the verification questions are asked first to build trust with the prospect before asking for new information. Don’t over think your lead generation campaign, often the […]

Understanding the role of promotion and event marketing within any campaign requires a clear knowledge of the function of promotion and it’s impact on achieving marketing goals. By design, individual or short-lived promotions drive immediate response, while long-term, repeat campaigns are designed to build consumer loyalty to a specific product […]

If you are thinking about buying an already existing business, then the information in this article can save you a lot of time, money and frustration. Listen to this: A little while back I was talking to a guy who knows how to analyze and value businesses. And he started […]

“It is easier to keep an existing customer rather than trying to find a new one”. Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle. Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. […]

Technology is moving at the speed of mind. Business is moving at the speed of sales. Online Businesses are the power of both. This is the Sixth in a series of learning the many types of successful online businesses in the age of the internet. This article discusses “High-Powered (HP) […]

Ever think about the 80/20 Pareto principle and how it might be applied in the world of sales? Think of how 80/20 could be useful as possible new rules for sales professionals in relation to clients and products. These sales principles might affect how and where a salesperson meets with […]