Why Should Companies Work With a Public Relations Agency?

Jack Prot

Public relations agency is now integral to corporate strategy of any company in t competitive environment of global business and no company can survive without public relations. According to a famous definition of public relations, “Public relations are the management function which evaluates public attitudes, identifies the policies and procedures […]

Role of MIS in Business Management

Jack Prot

Despite the vast improvements in information technology, computers (on which modern IT is based) cannot as yet take over business management. However, business information systems have transformed the effectiveness, power and efficiency of management. In an earlier article on business management software, we looked at surface aspects of how modern […]

Supply Chain – A Competitive Advantage for EPC Businesses

Jack Prot

In the era of globalization and harsh competition, a Projectized Organization like any other business entity, needs to be adaptive, dynamic and always aiming for continuous improvement. This is vital, otherwise, its survival will be tough. In this context, small details prevail; for example, building a strong and optimal Supply […]

Electronic Signage Vs Digital Signage

Jack Prot

Electronic signage is any type of sign, which is commonly used for the purposes of company branding, advertising or information broadcasting-that uses an illuminated media unit for its display. Fluorescent, neon, and high intensity display modules are all examples of this particular type of display. Billboards which often use top […]

The Consumer Purchase Decision Making Process

Jack Prot

There is more to making a purchase than just making the purchase itself. All consumers, whether in a store or online, go through several decision steps when making any kind of purchase, whether large or small. This chart outlines the state of mind of the consumer from unawareness of the […]

Uber, the Dragon and the Banking Sector

Jack Prot

Banks lend money. Taxis transport people from one pace to another. You may not think there is much similarity between the two. But both are based on a simple enough premise. Both have managed to build an uncontested and reliable status quo. Both are also facing a challenge to their […]

Subscribe US Now