Most of us would rather not think about the death of a loved one. Unfortunately, like paying tax, it is inevitable. But what happens when you are the beneficiary of a deceased estate? In this article we discuss the basics of receiving an inheritance: A loved one has passed away. […]
Pitching It Perfectly
When the government paves the way for brand engagement We are all quite aware that the governments of the country, current and previous have always focused on the social development in the country. In a country that has too much population, with literacy, electricity, and sanitation yet to permeate many […]
B2B Lead Generation Offshoring: Partners in Success
Creating the right kind of B2B lead generation offshoring relationship with an external agency might seem like a tough ask. But the fact of the matter is that today’s world of digital innovations has created a giant portal, so to speak, of buying information and data. There’s a plethora of […]
Effective Working Capital Management and Optimal Synchronization of Cash Flows
How do firms choose their operating cycle? How do firms choose their cash conversion cycle? What is the impact of firm’s operating cycle on the size and periodicity of investments in receivables and inventories? How do seasonal and cyclical trends affect firm’s operating cycle, cash conversion cycle and investments in […]
Unique Customer Perception (UCP)
Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not to be overlooked. We have come across a term “Unique Selling Proposition”(USP) which companies feel as a constant factor . Every organisation is an open system of management which means change is inevitable and is associated […]
Article Marketing – Write 40 Articles This Week
If you would like to give your marketing a tremendous boost, then I suggest you write 40 articles this week. Last week, I’ve created a new website, and I wrote 40 articles. My goal was to generate 50 articles but I was distracted on the third day and only achieved […]
Four Types of Bonds of Love Between Man and Woman
The world is extremely mysterious. Every day we see many things that we take for granted without knowing how and why this happens. From billions of years people saw apple falling on the ground, yet they never thought why apple falls to the ground and does not go up. Newton […]
What is OBTM?
In one sense, OBTM (outbound telemarketing) can be easily and briefly described. It comprises a range of activities typically conducted through email and/or telephone, designed to contact potential prospects and convert them into those precious ‘live leads’ that are the precursors of real sales. That may sound easy, but it […]