Measuring Marketing Performance Toolkit

Jack Prot

There exist many definitions of marketing, in fact, too many. Together with the progression of the Internet, and consequently the development of new marketing techniques, technologies and stratagem, new definitions of marketing are appearing in large numbers. However plural and diverse the definitions of marketing may be, the essence of […]

Low Interest Rates Are the Problem – Not the Solution

Jack Prot

While politicians on both sides of the aisle go on cable news and try to deny their involvement in the current financial crisis and pretend that over the last eight years there was nothing that they could have done to prevent the circumstances that created the largest structural meltdown since […]

Hitting the Slider in Baseball

Jack Prot

A stud pitcher usually can take care of stud hitters. If you are a hitting coach there is only so much you can do to prepare your hitters for a great pitcher. You can study the pitchers tendencies as when he throws different types of pitches and do some guess […]

Public Relations: The Fundamental Premise

Jack Prot

It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about: * talking to the media on […]

Diversifying Essentials of Event Planning

Jack Prot

Celebration of events either on religious grounds or social; are something to cheer for all of us. It is an opportunity which is driven by the precise deficiency of joy and gets togetherness. The biggest event which we all are looking forward to participate is Christmas and this is the […]

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