These days it seems all anybody ever talks about is using the internet to promote their business. Obviously, I don’t have to tell you that using the internet to promote your business can be effective however let’s not forget that offline marketing can be just as effective if not more […]
Jack Prot
Employing Fresh Graduates by Companies in Ghana – HR or Finance Decision or Both?
Data from the Institute of Statistics, Social and Economic Research (ISSER) of the University of Ghana shows that only 10 percent of graduates find jobs after their first year of completing school and that it may take up to 10 years for a large number of graduates to secure employment […]
Lone Wolf to Lead Wolf-The Evolution of Leadership
Privately held companies range in size form very small “Mom & Pop” operations with revenue as low as $100,000 or less, to huge multi- million dollar distributors with locations all across North America. Wholesale distribution also has some mega-distributors with sales ranging from $1 billion to as much as $27 […]
Managers Are Craftsmen
“Managers are the craftsmen and strategy is their clay”. This is the theory of Henry Mintzberg. A craftsman is an artist who is able to create marvelous work. He usually makes use of his talent, past experience, innovation etc to create a new piece of work. In case of management […]
Promotional Strategy – The Good, the Bad and the Foolish
Promotions are a critical component of increasing sales, pretty well regardless of category. But are all promotions effective, not just in the short term, but in their broader effect on various aspects of the brand or the business? The answer has to be “no.” A simplistic approach to promotional strategy […]
Three “A’s” of Leadership Success
I am always thinking about the traits of strong leaders, and as such have been thinking about them in categories. Today I am wrapped up in the “A’s” of leadership and am happy my thoughts in today’s article. The first of the “A’s” is Accessible. An empowered leader makes being […]
Tips to Make Corporate Training Programs More Effective
Corporate training is indispensable in these days of high competition to help companies forge ahead. Employees are its greatest asset and corporate training, done right, is what brings about greater productivity and efficiency. Employees are a company’s greatest asset. This fact is even more important in the current scenario of […]
The Sell Side of Things
There have been countless number articles on sales and how to sell. The emphasis has been more on meeting individual targets and being on the run always. A sale is not a single transaction by a single person as is generally perceived. It is a strategic process that is supported […]