Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. […]
Advertising
The ABC’s Of A Great Life: “H” Is For Hozho
I was tempted to choose “harmony” for this installment of my alphabet. However, a brief moment of reflection convinced me instead to favor this Navaho term which, while encompassing and often explained as harmony, delivers so much more than that when you plumb the true depth of its meaning. Hozho […]
Using Social Media As a Communication Tool During Disaster Recovery
Stakeholders come in two forms; internal and external. They are your organization’s vendors, suppliers, customers/clients, contractors, and employees. Each stakeholder has a genuine interest in ensuring the success of the organization and by knowing and understanding that fact, the organization then not only has a duty but a responsibility to […]
Marketing A Multi-Branch Business Made Easy
Location based mobile marketing is the latest innovation in marketing strategies designed to change the way businesses will interact with their customers. It is basically a social media marketing technique that focuses on providing coupons, discounts, promotions and special deals to customers on mobile devices. The main thrust of this […]
A Bad Review Can Sink A Small Business, But Good Digital Marketing Techniques Can Turn That Around
A bad review in a newspaper can be devastating enough for small businesses and restaurants, but if you add online reviews, a review anyone can place to the mix you nearly triple the damage caused to a business’ digital marketing. These consumer-oriented review websites also come up in search engine’s […]
Tips for Increasing Your PPC Ad Campaign Click-Through Rate
Here are my tips for your PPC Marketing. Perform Thorough Keyword Research Before you begin your campaign, you need to perform thorough keyword research. Make sure that the keywords that you choose are 100% relevant to the content on your landing page. Include these keywords in your ad copy. Not […]
Cost Effective Small Business Marketing Strategies and Tips – Part Two
In my previous article (part 1), I discussed Marketing Keys, Marketing Plan Components and Creative Marketing. Now I will get into specific, cost effective marketing methods and strategies you can use today to increase your company’s exposure and profits. MARKETING METHODS Internet -Highly targeted and extremely economical -Extremely Interactive Magazines […]
PVC Banners, The Particular Making And Durability Associated With Banner Advertising
PVC Banners or Polyvinylchloride banners are among the most popular forms of advertising and promotion. Created from high-technology and durable plastic materials they are weather proof and will last for up to a long time. The formats of the banners can be as small as party banners or even as […]