Advertising

In one sense, OBTM (outbound telemarketing) can be easily and briefly described. It comprises a range of activities typically conducted through email and/or telephone, designed to contact potential prospects and convert them into those precious ‘live leads’ that are the precursors of real sales. That may sound easy, but it […]

As an advertiser, you know the importance of capturing your target audience’s attention with appealing and relevant ads. For years, static ads have been good enough to do just this. However, in today’s market, animated ads offer an exciting and effective way to garner you the kind of customer attention […]

Social Media has allowed us entrepreneurs to start businesses with little cost and spread our message to thousands more people than we could have otherwise. But, in the process, you have to be careful not to only post about your business. When you do that, you may come off as […]

When we have something to offer specific people – our target market, we need to find out where we can find them online. In this article I will help you to find your ideal marketing using forums. There is a forum online for just about every topic these days. People […]

SBS Transit launched another education campaign to encourage desirable behaviour among commuters when taking public transport. (Note: for full article with photographs, please refer to the original article, url attached) The first campaign is “Give Way to Bus Campaign”, where drivers are encouraged to give way to buses exiting bus […]

Search engine marketing (SEM) is an essential part of a company’s overall marketing plan. An effective search engine marketing campaign will bring more targeted traffic to your website, which ultimately translates to more leads and sales. If your business provides local services such as cleaning, air-con servicing, catering, etc – […]

It is very important to plan your bulk email marketing campaigns carefully since they may lead you in trouble due to ill perceived “spamming”. Therefore it is necessary to know the difference between legitimate bulk email messaging and spam. Spam is an unsolicited promotional email message which is sent to […]

Even during the thick of the pandemic, we saw businesses struggling to change operations enough to stay afloat. Now, the name of the game is “adapt,” and we are all players trying to find out where we fit into the larger picture. Even if it means stepping out of our […]