Development of Indian English Poetry

Jack Prot

If one wants to know about the post-Independence Indian English poetry, suggest Iftikhar Husain Rizvi and Nasreen Fatima Rizvi, one needs to read poetry of such poets as “P.Lal, Krishna Srinivas, Nissim Ezekiel, Kamala Das, Keshav Malik, Pritish Nandy, Shiv K. Kumar, Jayanta Mahapatra, O.P. Bhatnagar, Maha Nand Sharma, Baldev […]

The Benefits of an Email Marketing Campaign

Jack Prot

How many times have you checked your emails today? Once, twice, or a number of times? You probably have more than one email address too, one for work and one for personal use. We spend a lot of time checking, reading and responding to emails every day. It has taken […]

Maslow’s Marketing Filter

Jack Prot

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation […]

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