When we have something to offer specific people – our target market, we need to find out where we can find them online. In this article I will help you to find your ideal marketing using forums. There is a forum online for just about every topic these days. People […]
Advertising
Move To The Rear Bus Campaign
SBS Transit launched another education campaign to encourage desirable behaviour among commuters when taking public transport. (Note: for full article with photographs, please refer to the original article, url attached) The first campaign is “Give Way to Bus Campaign”, where drivers are encouraged to give way to buses exiting bus […]
Search Marketing – Why a Local Search Marketing Campaign is Essential For Your Business
Search engine marketing (SEM) is an essential part of a company’s overall marketing plan. An effective search engine marketing campaign will bring more targeted traffic to your website, which ultimately translates to more leads and sales. If your business provides local services such as cleaning, air-con servicing, catering, etc – […]
Bulk Email Marketing Campaign and Spam Emails
It is very important to plan your bulk email marketing campaigns carefully since they may lead you in trouble due to ill perceived “spamming”. Therefore it is necessary to know the difference between legitimate bulk email messaging and spam. Spam is an unsolicited promotional email message which is sent to […]
Digital Marketing Means Business Survival During COVID-19
Even during the thick of the pandemic, we saw businesses struggling to change operations enough to stay afloat. Now, the name of the game is “adapt,” and we are all players trying to find out where we fit into the larger picture. Even if it means stepping out of our […]
Build a Successful Marketing Plan – 15 Key Business Success Factors
Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance to key business success factors (KSFs) for your organization. Understanding your industry and identifying your KSFs will help in building […]
Four Rules for Effective Advertising
Advertising Is A Must While types of advertising will vary, there are very few companies or brands for which advertising is not a staple. Whether you’re launching a new brand or repositioning an old one, there is really no better or faster way to communicate the value proposition of your […]
Email Marketing Best Practices – What Is the Key to Building a List?
One of the key reasons that many webmasters don’t switch their business model from the traditional to the more modern is that they don’t know exactly how to get started. They don’t know how to drive more traffic to their web site. If you’re running a site and you want […]