The Names Behind the Numbers

Jack Prot

SSON: Frances, you’ve been with Gartner for nine years now. What attracted you to research? Frances Karamouzis: I started my career in consulting, and I think that gave me a greater understanding of the buyer/seller side of the equation. I also realized, though, that there are a lot of myths […]

Why Data Security Is Important

Jack Prot

Data security is important because certain businesses maintain data containing exceptionally sensitive information that would create severe liability risks if compromised, particularly data that’s maintained for a financial environment. Information that’s used to develop accounting records, such as stock ownership, profit distribution, profit-sharing, joint venture agreements or salary and wage […]

Step by Step Guide to an SMS Campaign

Jack Prot

SMS is good for: o Short lead times and immediacy o Cost effective personalised communication o Ongoing 1 to 1 relationships o Automated data capture and compliance o Direct revenue and uplift opportunities Basic Rules for SMS In addition to permission, there are five key elements that differentiate SMS marketing […]

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