Social progress and new ways of seeing a wide diversity as a basic right to our humanity – all sound very positive. But there is also a lot of confusion out there. New secular groups are persuading people to re-define themselves in a variety of ways. In this context there […]
Branding
Life is Like a Living Pendulum
The duality of life and the path we walk. We live in a field of opposing forces and our appreciation of this is our experience of life. We see this field as pairs of opposites, for example, hot and cold, up down, in out, happiness sadness, good evil and right […]
Definition of Cognitive Learning
Cognitive Learning is a term that is often used in the academic arena but more recently it has started to pop up in the business world. But what does it mean? To most people probably very little. Essentially what ‘cognition’ means is ‘to know’, gaining knowledge through thought or perception. […]
Essence of a Successful Logo
Every business owner dreams of creating a unique brand identity i.e. the logo. Many of them leave no stone unturned to hire top notch designers so as to achieve results of the highest quality. But in spite of all these efforts, your logo might fail to make a mark. The […]
Create Awareness to Save Our Tigers – Six Ways to Create Awareness
Tigers are the national pride of India and it is really a shame on our country if we can let our national pride fight for life as it is doing currently. Recently there has been loads of activity to protect the dwindling population of the tigers in the country. And […]
Social and Cognitive Skills
Social and cognitive skills are the tools for which we access the world around us and devise reactions to outside stimuli. This may refer to interaction with other humans, the realm of social skills; or more generally to any situation that offers opportunity to collect, interpret and respond to things […]
A is For Awareness – A Key Element of Leadership
Awareness is a kind of knowledge, of knowing. One dictionary defines “awareness” as “being awake,” “of having full consciousness of.” Awareness is a skill that can be developed, and it can be applied to different arenas — there is awareness of yourself, of others, of environments and situations. Being aware […]
Unique Customer Perception (UCP)
Marketing is a domain which is dynamic i.e. involves change, an important phenomenon not to be overlooked. We have come across a term “Unique Selling Proposition”(USP) which companies feel as a constant factor . Every organisation is an open system of management which means change is inevitable and is associated […]