Your brands are one of the most valuable assets your company owns. Just like any other assets they have value – they are built on trust, customer loyalty, creating value for the customer, satisfying customer needs and preferences and the brand building process takes a lot of time and effort. […]
Branding
Dangers of Obituary Notices
In the past, an eloquently written obituary published in the local newspaper was the accepted norm. The obituary contained details of the life of the deceased, relatives, hobbies and the upcoming funeral services. In most cases, the information contained in the obituary would be read only by the subscribers of […]
Are Celebrity Endorsements a Positive Marketing Strategy?
Celebrity endorsements are used by countless businesses of all shapes and sizes as a marketing strategy. While some critics state that they have little positive impact on business sales, others assert that by using them, you can really benefit your business in countless of ways. Listed below are three ways […]
Studies on Awareness Prior to Being Born – The Pre-Birth Experience
Studies have been conducted on pre-birth experience (PBE), the one in which the person has clear memories of awareness before birth. In most cases of the PBEs, details of those memories can be verified through those who were there around the time of birth, usually the mother as the main […]
Why Digital Marketing Is Important For Startups?
Startups usually lack big budget for marketing purposes and they are often short on resources as well. Both these factors peg them back in a big away and stop from competing against big players of the domain. They only have big ideas and hard work to rely upon. Similarly, they […]
Carlos Santana Amazing Grace Guitar Version
I’ve heard Carlos Santana’s Amazing Grace guitar version and I must say it was wonderful. However, Carlos Santana had his opinions with regards to the song “Amazing Grace” and this may leave you wondering why he made his own version of the song. According to the interview which can be […]
Perception: Learned Or Innate? A Debate
My long term debating acquaintance from another place, who I’ll just address as MG, started off having an electronic chinwag over the merits of the Simulation Hypothesis. However, that also branched off into a parallel debate over the nature of perception. MG suggests that perception is a learned skill and […]
Intellectual Capital – The Foundation of Corporate Value
Many analysts would agree that intellectual capital is at the heart of corporate value. It is the foundation for the market dominance and continuing profitability of leading corporations. Intellectual capital comprises intellectual property (IP) held by a corporation, including patents, trademarks, copyrights, and trade secrets, as well as intangible assets […]