Intellectual Capital – The Foundation of Corporate Value

Jack Prot

Many analysts would agree that intellectual capital is at the heart of corporate value. It is the foundation for the market dominance and continuing profitability of leading corporations. Intellectual capital comprises intellectual property (IP) held by a corporation, including patents, trademarks, copyrights, and trade secrets, as well as intangible assets […]

Overcoming Identity Theft A Long Hard Battle

Jack Prot

In the year 2004 alone, more than 11 million people fell prey to identity theft. Since then the problem has continued to grow, especially given the economic desperation many are facing during the current recession. That means you need to learn all you can about different ways to protect your […]

Recruitment Trends in India

Jack Prot

The employment industry in India is influenced by a number of external factors, like multinational companies and large conglomerates which are entering the market, so people take these changes into account when shaping the landscape of recruitment in a way which suits them best. According to a survey by LinkedIn, […]

Why Hiring Brand Consulting Is Important for Your Business

Jack Prot

Brand consulting refers to a specialized professional who deals in popularizing or advertising the brands/company. These specialists are highly concerned in brand marketing including both online and physical. They usually represent their clients to the targeted community so that the positive aspects of the brands can be easily and conveniently […]

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