Branding

The way people see and define themselves depends on the personal-social identity continuum at a specific time in their lives (Baron, Byrne, & Branscombe, 2005). For instance, they may see themselves differently after a big victory, at a certain age, after a win, after losing a loved one, or after […]

Good communication is not one and the same with talking other people into accepting your point of view. Regardless of how well you express yourself, it is impractical to think that others will always agree with you. However, others will understand you if you communicate well. When you send a […]

“So what’s with Twitter?” “What’s all this social media stuff all about anyway?” “I know I should be thinking about it, but I don’t know exactly what I should be doing about it.” I do a lot of speaking engagements about digital branding and social media, and I get asked […]

Many people consider that writing copy for the web is difficult and best left to the professionals. With a little common sense, anyone can easily write compelling salescopy. All you need to do to produce good copy is follow a few simple rules. Here are some suggestions to help improve […]

Your brands are one of the most valuable assets your company owns. Just like any other assets they have value – they are built on trust, customer loyalty, creating value for the customer, satisfying customer needs and preferences and the brand building process takes a lot of time and effort. […]

In the past, an eloquently written obituary published in the local newspaper was the accepted norm. The obituary contained details of the life of the deceased, relatives, hobbies and the upcoming funeral services. In most cases, the information contained in the obituary would be read only by the subscribers of […]

Celebrity endorsements are used by countless businesses of all shapes and sizes as a marketing strategy. While some critics state that they have little positive impact on business sales, others assert that by using them, you can really benefit your business in countless of ways. Listed below are three ways […]

Studies have been conducted on pre-birth experience (PBE), the one in which the person has clear memories of awareness before birth. In most cases of the PBEs, details of those memories can be verified through those who were there around the time of birth, usually the mother as the main […]