Why Digital Marketing Is Important For Startups?

Jack Prot

Startups usually lack big budget for marketing purposes and they are often short on resources as well. Both these factors peg them back in a big away and stop from competing against big players of the domain. They only have big ideas and hard work to rely upon. Similarly, they […]

Perception: Learned Or Innate? A Debate

Jack Prot

My long term debating acquaintance from another place, who I’ll just address as MG, started off having an electronic chinwag over the merits of the Simulation Hypothesis. However, that also branched off into a parallel debate over the nature of perception. MG suggests that perception is a learned skill and […]

Intellectual Capital – The Foundation of Corporate Value

Jack Prot

Many analysts would agree that intellectual capital is at the heart of corporate value. It is the foundation for the market dominance and continuing profitability of leading corporations. Intellectual capital comprises intellectual property (IP) held by a corporation, including patents, trademarks, copyrights, and trade secrets, as well as intangible assets […]

Overcoming Identity Theft A Long Hard Battle

Jack Prot

In the year 2004 alone, more than 11 million people fell prey to identity theft. Since then the problem has continued to grow, especially given the economic desperation many are facing during the current recession. That means you need to learn all you can about different ways to protect your […]

Recruitment Trends in India

Jack Prot

The employment industry in India is influenced by a number of external factors, like multinational companies and large conglomerates which are entering the market, so people take these changes into account when shaping the landscape of recruitment in a way which suits them best. According to a survey by LinkedIn, […]

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