How Events Help in Brand Building

Jack Prot

Events are a great way to create buzz about your products and services. It’s a great reason to send out press releases, create more content, and even develop new products. It can inject motivation and energy into your business like nothing else.

Choose the Right Topic

Think about the different subjects and topics your audience is interested in and choose the topic from there. Of course, you want to base it on your signature products and services so that you can market them at the event, but you want it to be general enough to attract more collaborators. The topic itself needs to add value without any additional purchases by the attendees.

Invite Sponsors, Collaborators & Speakers

When you invite more people to help with the event, you create a situation where you are cross-marketing with the other business owners. Choose people that service your audience but who are not direct competition. However, don’t be scared to invite people who are competition when they have a large audience.

Create Participant Guidelines & Rules

Before people agree to speak or participate in your event set up guidelines for each type of participant. These guidelines will help them market your event better, thus bringing in more attendees. Tell them how to market the event. Offer them branded marketing materials, swipeable and editable emails, blog posts, and other content.

Build Your Email List Through the Events

When a person signs up for your event, they should automatically be added to a list. However, as they participate in the event, you should have ways to segment them to a more specific list. For example, if they buy something or use a coupon or special hashtag you can differentiate them within your system.

Know What to Do as An Attendee

Set goals for how many or who you want to connect with best at the event. Ensure you develop a strategy for following up with the people you meet at events that makes you stand out. You can often get a lot out of just going to events without hosting them.

Know What to Do as A Collaborator, Sponsor, or Speaker

If you find yourself involved as a participant in an event you can leverage it to grow your business too. Follow the lead of the host and focus on ways to help others while you’re also collecting and following up on leads.

Whether you want to use the event as a branding mechanism or to grow your business by getting more leads, events – whether you host or attend – are an effective way to grow your business by helping you make connections, get known, and build your email list stronger and bigger.

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