Brand Positioning – Brand Image

Jack Prot

That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, […]

Self-Awareness and Your Career

Jack Prot

Psychology plays a significant role in the development of our careers. It starts with identifying our work interests when we are young and expands over time to include interpersonal relations, self-motivation, passion for what we do, attitudes toward superiors, team cooperativeness, and many other job related aspects. Perhaps most importantly […]

Re-Branding A Wellness Care Shipping and delivery Facility

Jack Prot

“Small business difficulties are like mice – they go unnoticed right up until they begin nibbling your cheese” – and that is when the alarms go off. A tertiary treatment cardiac healthcare facility which had been purposeful for the previous just one ten years and accomplishing good small business noticed […]

The 7 Pillars of Branding

Jack Prot

Despite the fact that the problem of branding has normally been critical element of internet marketing and has been approached with multi-dimension versions, occasionally these studies have been designed without the need of systematic strategy or with whole of redundancy or advertisement-hoc views. Compared with internet marketing which has the […]

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