Branding

With access to the World Wide Web, information about companies and individuals is readily available. People who want to know more about someone or something will inevitably conduct a search under a name or a company brand online. With any type of information gathered from digital and print media publishing, […]

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, […]

These mistakes may be innocent enough, but can carry substantial, financial repercussions and unintended brand erosion. Understanding cultural differences from both a business POV and a social POV is paramount to succeeding in global waters. If you are new to the challenge of pursuing business in foreign territories please be […]

You can literally change the past by altering your perception of it. The past has no effect except by its influence on the present. By changing the past that exists in your consciousness, you alter its connection to the present reality. Time does not exist, it is an illusion, so […]

Shakespeare, in Act 2 of his circa 1603 play Othello, said it best: Reputation, reputation, reputation. It is the original personal brand and one of the defining realities of our lives. For Solopreneur consultants and other self-employed professionals, reputation governs the number and quality of projects made available to us […]

Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the […]

Private label products or services are those manufactured or provided by one company for offer under another company’s brand. These are also known as store brands, private brands, or private goods. Private brands are available in a wide range of industries from food to cosmetics. In the past, these products […]

Niccolò Machiavelli. His name conjures everything devious, cunning, malicious and cruel. To call someone Machiavellian, or a Machiavel, is not a compliment, unless it be considered praise for unethical behaviour. In Shakespeare’s Othello, Iago is a supreme Machiavel, quite possibly the ultimate and best-known Machiavel in dramatic literature. However, there […]