Branding

The Pygmalion Effect In a famous study by psychologist Robert Rosenthall, primary school teachers were told that certain students in their class had been identified as intellectually gifted, however they were classed as ‘late bloomers’ who were not yet actively demonstrating the full effects of the giftedness they had been […]

There are cultural variations in how people understand and use time. Researchers have divided cultures into two groups in the way they handle time: monochronic or linear-active cultures and polychronic or multi-active cultures. Our culture shapes our communication and designates what we pay attention to and what we ignore. Our […]

Engagement rings have always held a special significance as symbols of love and commitment, especially within royal families, where they often carry rich histories and deep emotional connections. In Germany, the royal family engagement rings are not just pieces of jewelry; they are heirlooms of the heart, each with its […]

Labels play an important role in attracting the customer’s attention. They are generally colorful, bright and informative, and advertise the specialties of the products on whose containers they are attached. Labels form a noticeable and prominent part of every product. Private labels on products also provide coherent instructions about the […]

Fresh food packaging protects food products from environmental conditions and physical damage; it provides consumers with information regarding the ingredients and nutritional value; and more importantly, it helps maintain the quality of food as per the predetermined standards. Fresh food packaging is made of materials such as polyethylene, paper, aluminum, […]

If you’re running a business in today’s competitive marketplace, it will be no secret to you that the internet plays a vital role in the success of your brand. But while most entrepreneurs and business managers know the theory behind online marketing, many of them don’t have the time or […]

“Social media marketing…what’s that? Never heard of it in Asia.” I can almost hear you say that. That was MY response when I first researched it on Google. I have been using parts of this form of marketing but have never knew the collective term for it. So What is […]

It wasn’t until I started my own company that I realized the importance of spending my money with other local companies that are doing the same exact thing I am doing – surviving on my own income. If I can give my money to a local restaurant or small apparel […]