One of the first challenges every marketer faces when launching a new brand is choosing a name for it. Naming is very important in the overall brand strategy for at least three reasons: first, it is the first point of contact that your customers have with your brand, and you […]
Branding
Top Marketing Methods for B2B and B2C
Need some inspiration for marketing your business? The recent age of technology has continuously exploded over the past few years, and different marketing methods have come and gone. A business needs to stay on top of the latest statistics regarding strategy if it wants to compete in its respective market. […]
Use the Amazing Power of Promotional Gifts for Successful Promotion of Your Business
Promotional gifts and similar other items have been in use for a long time. Today, distribution of these amazing gift items is considered as one of the oldest and successful forms of advertising and marketing. According to surveys conducted on market, business of all domains and all sizes spend a […]
4 Customer Service Tips That Will Build Your Brand Value
I was recently in Ghana, visiting my parents for the holidays. We took a trip to Kumasi, which holds West Africa’s largest market and had a tour guide show us around. As we walked through the thousands of small family-operated stalls, and were over-stimulated by all the sights, smells and […]
Brand Equity – Assets and Liabilities
Brand equity has been defined as a set of brand assets and liabilities linked to a brand, its name, and its symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. If the brand’s name or symbol […]
Blog Commenting Benefits and Recommendations
Have you ever wondered why some blogs have the option to comment and include name, email and URL? Probably you might not have thought of it. A lot of internet marketers make out time to just search for blogs relating to their niche to leave relevant comments on them or […]
Increasing Website Traffic, With Quality Context
WEBSITE QUALITY Review the website for quality content. The information should be presented in simple, concise and practical language, with particular attention paid to good grammar and correct spelling. Ensure that the navigation is simple. Your website branding, appearance and usability are a reflection of your business, so make sure […]
What Is Brand and Brand Identity?
WHAT IS THE DIFFERENCE BETWEEN BRAND AND BRAND IDENTITY? Brand is the way someone perceives your business, its a gut feeling. It encompasses every point of contact that a business has with outside world. This could be everything from the way a staff member conducts them selves, language used or […]