Different Perceptions of the Value of Time

Jack Prot

The ways in which people in various parts of the world handle time communicate vastly different meanings. Moreover, these deeply ingrained ways of using time are often not on the conscious level, but can trigger highly charged emotional responses ranging from feelings of irreparable insult to total exasperation. Do We […]

Decoding The DNA Of The Brand

Jack Prot

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, […]

8 PR Tips For Conducting Business Globally

Jack Prot

These mistakes may be innocent enough, but can carry substantial, financial repercussions and unintended brand erosion. Understanding cultural differences from both a business POV and a social POV is paramount to succeeding in global waters. If you are new to the challenge of pursuing business in foreign territories please be […]

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