Branding

Private label products or services are those manufactured or provided by one company for offer under another company’s brand. These are also known as store brands, private brands, or private goods. Private brands are available in a wide range of industries from food to cosmetics. In the past, these products […]

Niccolò Machiavelli. His name conjures everything devious, cunning, malicious and cruel. To call someone Machiavellian, or a Machiavel, is not a compliment, unless it be considered praise for unethical behaviour. In Shakespeare’s Othello, Iago is a supreme Machiavel, quite possibly the ultimate and best-known Machiavel in dramatic literature. However, there […]

Goodwill is the term used to describe the ‘good name’ or ‘reputation’ earned by a firm as it trades. If a business provides a good service to its customers, it is hoped that they will come back again and again to you the services of that firm. This in turn will […]

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses? Digital Marketing Defined Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital […]

The Pygmalion Effect In a famous study by psychologist Robert Rosenthall, primary school teachers were told that certain students in their class had been identified as intellectually gifted, however they were classed as ‘late bloomers’ who were not yet actively demonstrating the full effects of the giftedness they had been […]

There are cultural variations in how people understand and use time. Researchers have divided cultures into two groups in the way they handle time: monochronic or linear-active cultures and polychronic or multi-active cultures. Our culture shapes our communication and designates what we pay attention to and what we ignore. Our […]

Engagement rings have always held a special significance as symbols of love and commitment, especially within royal families, where they often carry rich histories and deep emotional connections. In Germany, the royal family engagement rings are not just pieces of jewelry; they are heirlooms of the heart, each with its […]

Labels play an important role in attracting the customer’s attention. They are generally colorful, bright and informative, and advertise the specialties of the products on whose containers they are attached. Labels form a noticeable and prominent part of every product. Private labels on products also provide coherent instructions about the […]