Branding

Lightweighting is not the definitive answer to the environmental problems associated with packaging but it can certainly help. Any product that cannot be fully recycled should be made as lightweight as possible. Reducing land fill (along with carbon footprint) is the ultimate challenge that lies ahead for the packaging industry. […]

Okay. I know what you think. Why would we even discuss different perceptions about dental clinics? Surely, it is not as controversial as abortion or divorce. What can we possibly learn by discussing a dental clinic? Well, we can learn parts of human behavior. By analyzing the attitude of different […]

Yes, we’re really going to try to start this conversation. No, this is not why you should avoid Forex or consider the scams as a possible client. This is all about the very real dilemmas that tarnish the image of the industry and diminish the activities that take place. The […]

One of the first challenges every marketer faces when launching a new brand is choosing a name for it. Naming is very important in the overall brand strategy for at least three reasons: first, it is the first point of contact that your customers have with your brand, and you […]

Need some inspiration for marketing your business? The recent age of technology has continuously exploded over the past few years, and different marketing methods have come and gone. A business needs to stay on top of the latest statistics regarding strategy if it wants to compete in its respective market. […]

Promotional gifts and similar other items have been in use for a long time. Today, distribution of these amazing gift items is considered as one of the oldest and successful forms of advertising and marketing. According to surveys conducted on market, business of all domains and all sizes spend a […]

I was recently in Ghana, visiting my parents for the holidays. We took a trip to Kumasi, which holds West Africa’s largest market and had a tour guide show us around. As we walked through the thousands of small family-operated stalls, and were over-stimulated by all the sights, smells and […]

Brand equity has been defined as a set of brand assets and liabilities linked to a brand, its name, and its symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. If the brand’s name or symbol […]