Branding

Online marketing techniques are aimed at creating awareness about your website in hope that the more the people visit your website the higher the sales. High conversion rate is good for your business. Consistency in sales and profits can keep you in business for a very long time. The online […]

Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online. Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the […]

The importance of Personal Branding for Entrepreneurs Thinking about doing a product or program launch to get some fast sales? Read this first! Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches […]

Hip-hop isn’t just about music. Hip-hop is about dance, art, expression, pain, love, racism, sexism, broken families, hard times, overcoming adversity and the search for God. It’s a culture, a way of life, a language, a fashion, a set of values, and a unique perspective. Hip-hop is about trying to […]

Lightweighting is not the definitive answer to the environmental problems associated with packaging but it can certainly help. Any product that cannot be fully recycled should be made as lightweight as possible. Reducing land fill (along with carbon footprint) is the ultimate challenge that lies ahead for the packaging industry. […]

Okay. I know what you think. Why would we even discuss different perceptions about dental clinics? Surely, it is not as controversial as abortion or divorce. What can we possibly learn by discussing a dental clinic? Well, we can learn parts of human behavior. By analyzing the attitude of different […]

Yes, we’re really going to try to start this conversation. No, this is not why you should avoid Forex or consider the scams as a possible client. This is all about the very real dilemmas that tarnish the image of the industry and diminish the activities that take place. The […]

One of the first challenges every marketer faces when launching a new brand is choosing a name for it. Naming is very important in the overall brand strategy for at least three reasons: first, it is the first point of contact that your customers have with your brand, and you […]