Branding

“Social media marketing…what’s that? Never heard of it in Asia.” I can almost hear you say that. That was MY response when I first researched it on Google. I have been using parts of this form of marketing but have never knew the collective term for it. So What is […]

It wasn’t until I started my own company that I realized the importance of spending my money with other local companies that are doing the same exact thing I am doing – surviving on my own income. If I can give my money to a local restaurant or small apparel […]

Define the ingredients in a unique manner To give food packaging an entirely new look, make sure to identify the components and present them in an attractive style. Brief the customers thoroughly because there can be many allergic elements that may disturb the users. Make the customers feel that they […]

As cities go, Valletta is one of Europe’s most famous. Built over 500 years ago it is often described as a city ‘built by gentlemen, for gentlemen’ and has recently been made a World Heritage Site signifying its cultural importance. When you walk into the city expect an explosion of […]

Think about when customers interact with your business; what do they take away from the experience? This is essentially the ‘story’ or ‘narrative’ of their experience of what you offer, and it goes a long way to shaping your overall reputation. Ensuring this narrative is a positive one should be […]

Enhancing brand visibility is no child’s play. Content creators need to roll up their sleeves and work diligently to ramp up their social media presence. However, in doing so, they also need to follow certain rules to ensure that their posts do not clash with the community guidelines of various […]

Ok, usually when you read an article about anorexia and bulimia it’s pretty depressing. There are stats about how many people have the disease, how many people don’t report it, how many new cases there are, how many girls (and boys too) worry about their weight, how much power the […]

Red Truck Wine is produced in Sonoma, California by one of America’s retailers of what is considered value wine. Value wines are those with full body and flavor, but without the high price associated with more “classy” wines. The makers or value wines focus more on affordability than on presentation. […]