Unlike someone calling himself a CPA or a physician, just about anyone can call himself a “financial planner” or a “financial advisor” regardless of their educational background and professional experience. Moreover, not all of them are unbiased in their advice and not all of them always act in their clients’ […]
Jack Prot
Make That Special Day Memorable With Customized Favor Boxes
Favor boxes are special types of packaging that are offered to your audience or fans that belongs to your same school of thought. These boxes are usually given to people at charity functions, community gatherings, wedding parties and other memorable events. You can have them specially customized to suit your […]
B2B Insurance Agent Sales and Marketing Best Practices – Overcoming Prospect Objections
B2B insurance sales can be a difficult endeavor even with a relatively eager agency prospect. There is a budget approval process including a CFO review, buy in from key team members, the coordination of schedules, legal review and finally getting pen to paper. These are just some of the many […]
Indirect Prospecting Vs Direct Prospecting
For many entrepreneurs, starting a small business is the easy part. The work really begins when trying to find new customers to purchase your products and/ or services. However, you’ll never realize until you’re in it: direct prospecting and indirect prospecting is challenging, but vital to your success. After all, […]
How to Create an Effective Campaign in Digital Marketing
Digital Marketing can be used by startups to explore new techniques and also by individual to broaden their business. While creating a new effective campaign, we have to build strategies and by analyzing the performance we can improve them for better conversions. In this guide we’ll look at some of […]
The Basics of Taxation and How a Tax Planning Lawyer Can Help
With all the different types of tax, it’s no wonder people would regularly consult with a tax planning lawyer to help them strategize how to minimize their tax liability. In Canada, taxes, tariffs, and duties are collected by different levels of government to fund their programs and services. The three […]
Nothing Happens Until Somebody Sells Something: How to Improve the Process
You may be familiar with Arthur “Red” Motley’s quote, “Nothing happens until somebody sells something!” Leaving aside the extent to which Motley’s perspective might or might not be true, effectively managing the sales process and maintaining a path of steady revenue growth are every-day objectives within organizations of all types […]
It’s Showtime! Developing an Effective Video Marketing Strategy
Whatever form it may take, whether it is an ad, or a YouTube video, or a commercial with original promotional content, effective video marketing can do wonders for a business in any industry. Any business, be it a large corporation or a small company, can use digital videos to boost […]