Difference Between the Logo Design and Brand Design

Jack Prot

A logo is a symbol that represents a company or an organization. This representation forms the foundation for the corporate identity. A logo can be simply defined as a symbol with name, emblem or other graphic element. A logo is basically designed for definitive and easy recognition of an under attack market. A logo represents the vision to your company. Peoples are very responsive for the logos and they validate their meaning.

This representation is very important for the recognition of the company and also it reflects the image of the brand. Simplicity is very important aspect for a logo. Using too many graphics, images and shapes can clutter the logo that is created.

A logo should be easy recognizable and should have a strong impact. A logo should have a balanced image, distinctive and bold, appropriate image that should match with your company name, communicate your business effectively and it can be in color too.

What is a brand design?
According to American Marketing Association, Brand is defined as a “name, term, sign, symbol or design, or a combination of them projected to recognize the goods and services to distinguish them from those of a group or sellers or one seller. Branding is not only targets market but also it provides solution to the problem. Branding differentiates themselves from the competition company and it creates loyalty in the market place.

The objective of a good brand is that it delivers the message clearly and it confirms your credibility. Branding also connects your target emotionally, motivates the buyer and also provides loyalty to the customers. A brand strategy always comes with a tag line of about three to seven word phrase that comes along with your logo.

The tag line should express the important benefits and the quality offered to your customer. The tag just flows effectively without an effort too. The phrases should stick to the targeted customers mind forever.

Relation between logo and brand design
Most common Branding is mistaken along with the logo. But logo is part of your branding strategy. It instantly provides consumers recognition of the business and for the services and products that are offered. Logo and brand design is not the same but both of them are interlinked one with other. The mission of your logo and brand design should portray the values and goals of your company. Always be clear in finding out the message what your brand wants to convey. Logo and brand design should have strong connection between them. Make your logo simple and conveying message is the only way for your brand strategy. In short a confident and strong branding strategy should convey a message through the design.

Logo and brand design should attract the audience that you want to attract. The way you create and differentiate your logo and brand design helps in differentiating you and your competitors. Create a logo and a distinctive tag line while creating your brand strategy which provides the perfect image for the company.

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