A book marketing plan is a critical component to success as a published author. Yet many authors tend to skimp on taking the time to put one together. For one, they may feel that putting together a marketing plan for their book is time-consuming. Or, they may simply find the […]
Jack Prot
Real Estate Agent Slogans
Catchy taglines are everywhere in advertising. Whether they rhyme, or they inspire, or they create a memorable image, taglines are something every advertising agency works hard to craft. How many of us know, “Like a good neighbor” or “Just do it”? While you might not create a slogan as memorable […]
Stubborn Leadership Far Different From Persistent Leader
I have often lectured and written about the fact that the most effective leaders need to be both committed and persistent. It is important to understand, however, that being persistent and a leader is significantly different than using stubborn leadership. While persistent leaders commit to their vision, and their vision […]
Dangers of Obituary Notices
In the past, an eloquently written obituary published in the local newspaper was the accepted norm. The obituary contained details of the life of the deceased, relatives, hobbies and the upcoming funeral services. In most cases, the information contained in the obituary would be read only by the subscribers of […]
Get More Website Visitors Without Going Broke
In the never-ending quest to make money online, every website owner wants to get traffic to their website fast. The main problem they face: finding traffic that converts into buyers without breaking their bank. In their haste to get the traffic they need, many website operators start throwing money at […]
Who Wins In The Formula 1 Vs. Champ Cars Drag Race?
Occasionally I am asked what are the differences between a Formula 1 and Champ Car chassis. Yet how many people really know what a Champ Car is? (As I’m frequently asked to explain what they are) Unfortunately the majority of today’s non-racing savvy public only knows what “RASSCAR” (Nextel Cup) […]
Investing In A Developing Economy – A Possible Solution To Global Financial Crisis
INTRODUCTION If there were security problems in Nigeria, no businessman would go to the country to explore opportunities, companies like Celtel, MTN, Etisalat, would not have ventured into security risk country to do business. Those who spread rumour about security and corruption problems in Nigeria are saying so to stop […]
Service Software Dreaming
We are all amassed and amazed in/by technology, as we know it…virtual wired, virtual here or there, virtual wireless, virtual…mobile! When was the last time that you visited/took advantage of the convenience of Pay-Pal, the ATM, the Kiosk, online financials, for example., banking, or HR services – The Submittal of […]