The nineteen twenties saw the start of some of our most treasured traditions — like over-the-counter medicine, radio and billboard advertising. Here’s one of many burlesque songs sung to me by my mother which typifies the popular attitude toward the topics of the day. The Billboard Song As I was […]
Jack Prot
What Is Turn-Key Construction – Why It’s a Great Way to Build a Home
When a customer is looking for a stress-free way to build their new home, they will want to hire a contractor that offers “turn-key construction” to build their home & take care of all of the details. The customers responsibilities include: Procuring financing, finding the right property, choosing a floor […]
Mass Music Promotion on a Shoestring
Music Promotion pure and simple is a numbers game. It’s just like the promotion of any business service and or product. The trick is mass promotion. When I say mass promotion, I’m talking about the ability to submit your music to hundreds even a thousand different sources. Sources include Ezines, […]
Social Media and PPC – Effective Marketing
Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a […]
Pinterest – Can B2B Marketing Benefit From It?
Pinterest, while initially visited by young middle-class Americans, is quickly expanding its membership. Although numbers haven’t been released by Pinterest, ComScore reported that 13.76 million people worldwide visited the site in January 2012. Not a number to be disregarded and irrelevant! For Pinterest to work and benefit B2B campaigns, creativity […]
How to Address the Customer Service Gap
Finding Solutions that otherwise puzzle organizations Organizations believe that they provide exactly what customers desire. Ask any firm and the Paretto Principle prevails. 80 percent of most organizations believe they deliver exemplary customer service. Ironically, less then 20 percent do. According to research by consultancy Bain and Company, only 8 […]
Successful Management – 10 Simple People Skills
Getting the best from your people is vital if you are to make the best progress in your business or organization. Much comes from the way you interact personally and here are just ten key actions to take to build great, fulfilling and productive relationships… This might be a bit […]
Importance of Corporate Logo Design in Brand Identity
Great brands are easily recognized by their Logos. But why is it that when you can associate a logo with a brand the brand is automatically assumed as a magnificent brand? That’s the trick people. That’s what logos re designed to make you understand. Smart organizations express their greatness and […]