Market Driven Innovation (MDI) is designing, managing and implementing your innovation process based on the needs and wants from your key markets. MDI is not new, but still today, many companies have found it difficult to transform their innovation work from their entrenched technology and product forward approach they have […]
Jack Prot
The Disadvantages of Digital Signage
As with any new technology, the buzz surrounding digital signage can often mislead people into believing that it is simple and straight forward method of advertising, generating awareness and general marketing. There are of course plenty of advantages in using LCD screens for out of home. It’s vibrant, dynamic, flexible […]
Evaluate Team Performance and Determine Training Needs
Many organizations struggle with how to tell if their teams are effective. Others who are just starting teams or have had working teams for some time wonder what type of new or follow-up training they should provide to the teams in order ensure effectiveness. Both needs can be met by […]
Business to Business Customer Satisfaction Surveys
The basic concept of business-to-business CRM is often described as allowing the larger business to be as responsive to the needs of its customer as a small business. In the early days of CRM this became translated from “responsive” to “reactive”. Successful larger businesses recognise that they need to be […]
What’s The Most Effective First Contact With A Prospect – Email Or Phone?
I think it really depends on your approach. In my case I generate around 2000 subscribers via the internet every single month, so to try to contact all of those individuals by phone unless I have a huge telemarketing room would be absolutely impossible. For me, the very first contact […]
Sales Force Automation – Explained!
Perry Blanc is the most celebrated florist in Times Square and people from all walks of life flock to his doorstep all day long. He even gets online orders for making someone’s day special. Perry’s employees are as fresh as his flowers and he completes every order with precise perfection. […]
Debentures Vs. Stocks And Bonds
A debenture is an unsecured loan you offer to a company. The company does not give any collateral for the debenture, but pays a higher rate of interest to its creditors. In case of bankruptcy or financial difficulties, the debenture holders are paid later than bondholders. Debentures are different from […]
The Most Profitable Video Marketing Tips On Offer
Whilst content marketing via blog post and email marketing is a very powerful sales conversion process, video marketing speeds things up. If you’re able to tell a complete personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like […]