Cost Per Funded Loan – Building a Book of Business

Jack Prot

There are many essential metrics that must be considered when a determination is made on how to spend valuable marketing dollars. The acceptable cost per funded loan varies depending on where an individual sits in the organizational chart and how much of a stakeholder one is in the long term […]

Importance of Prospecting

Jack Prot

Making money in the world of internet marketing can be narrowed down to just one word. And that word is prospecting. Its like this, the more prospects you get to be interested in your product, the more chances your product will be bought. More sales equals to more cash. Simple […]

Not All Marketing Consultants Are Created Equal

Jack Prot

In my interviews people discover through (HMA) Hidden Marketing Assets, how to engage the client. How to design a system specifically for them and implement it over time, usually within 3 to 6 months. These results come by a systematic series of proven steps. What the consultants do is develop […]

How to Measure Recruitment to Improve Effectiveness

Jack Prot

It is often essential for the HR Department to be discreet in recruiting new employees because it requires a lot of effort and training time to create quality performance from these people. An organization needs to learn how to measure recruitment to tell if the HR department in a certain […]

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