Merits and Demerits of Equity Finance

Jack Prot

Equity finance means the owner, own funds and finance. Usually small scale business such as partnerships and sole proprietorships are operated by their owner trough their own finance. Joint stock companies operate on the basis of equity shares, but their management is different from share holders and investors. Merits of […]

Service Consumer Behaviour

Jack Prot

There are several information sources about consumer buyer behaviour when it comes to the purchase of a physical product, but the unique characteristics of service products require a different strategy from marketers. The most important characteristic of a service product is its intangibility. Where physical (tangible)products are promoted, customers can […]

Google Adwords Guide II – Why Use Negative Keywords

Jack Prot

When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher’s […]

Meanings and Importance of Financial Statement Analysis

Jack Prot

All financial statements are essentially historically historical documents. They tell what has happened during a particular period of time. However most users of financial statements are concerned about what will happen in the future. Stockholders are concerned with future earnings and dividends. Creditors are concerned with the company’s future ability […]

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