So much of human decision-making is emotion-based. It’s reflexive. The reflex is based on our feelings of the moment. We don’t really want our country’s leaders, for example, making major decisions reflexively – knee-jerk emotion-based decisions – we expect them to reflect before deciding. Sure, we all assume that our […]
How Long, Will Mortgage Rates, Stay, Low?
If we had workable, crystal balls, wouldn’t it be easier to predict trends, and what, the future, would bring? However, since most have not found, their personal version of a reliable form of these, it might make sense, to better understand, some of the signs, and omens, which might be […]
SMM (Social Media Marketing)
What is Social Media Marketing? It comprises the use of certain media to convince potential consumers about the company’s excellence through their merchandise and services. The main objective is to establish a clear communication between the company and its consumers. A clear thorough explanation of details regarding the company’s product […]
Filbert Sanka Bayi: Tanzania’s Greatest Athlete and the Tracks to the World Records
INTRODUCTION Legendary Kenyan athlete Hezekiah Kipchoge “Kip” Keino had in October 1968 under searing temperatures in the high-humidity and high-altitude Mexico City, and against medical advice because of his stomach ailments and weakness, won the Olympic gold medal in the 1500 meters (establishing a new Olympic record of 3min. 34.91sec.). […]
5 Tips for Raising Funds From Crowdfunding
If you are going to start a crowdfunding campaign, you may wonder how you can raise funds quickly. In this article, we are going to talk about some crowdfunding tips that may help you collect more funds for your startup. Based on the type of platform and campaign, you can […]
Accomplishing Business Communications With Bulk SMS
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca We all, on some level, associate with the above stated fact as communication is the key to a healthy relationship be it personal or professional and today’s tech driven world […]
Writing Sales Copy – 8 Ways to Spot Dominant Emotions Your Prospects Already Have
Today, I want to answer the question I get asked most often about dominant emotion copywriting …“How do you KNOW what your prospects are feeling?” Here are several techniques I use … 1. Walk a mile in your prospect’s shoes If you have a vivid imagination, you’ll be surprised at […]
Search Engine Marketing – An Effective Way of Realising More Sales
Search Engine Marketing, or SEM, is a type of Internet marketing that helps in the promotion of web sites by making them more visible in search engine result pages (SERPs). In these competitive times, companies want to attract more clients and buyers through effective means, for which they design websites […]