Direct marketing guru and author Denny Hatch has a colorful name for executive assistants. He calls these good people, whose responsibilities include screening phone calls, sorting the mail and helping to manage the daily activities of their high-powered bosses “White Fang.” And these days “White Fang” has very capable assistants […]
Sales
A Starter’s Guide to Selling – Obtain, Verify, and Transmit!
Based on our previous lesson, we already know how important it is for sales people to have enough account knowledge to close a sale. Learning a little bit of the prospect’s background will definitely take you a step closer to closing the sale. And now you ask, how am I […]
Field Force Management Software: The Future of Automated Supervision
What is Field Force Management Software: An Introduction Automation is going big with the A-players of any industry. While ensuring cost-effectiveness, it also helps in minimizing human effort for jobs that can be easily done by leveraging the latest technologies through mobile applications. The present-day field force management software is […]
Pitching At AFM – Don’t Be Shutout
The American Film Market was founded in 1981 as a way to circumvent the strangle hold big studios had on marketing and distribution, especially in foreign markets. The answer has been to sell distribution rights directly to independent sales agents, brokers and distributors. The market also facilitates financing by bringing […]
Sales Peak Performance: Creating the Emotional Resiliency of a Champion
Eight decades ago, Dr. Evan O’Neill Kane of New York’s Kane Summit Hospital felt doctors were losing too many Customers in appendectomy surgery, many because of the effects of general anesthesia. He felt that local anesthesia would be better for the Customer but, not surprisingly, no volunteers came forward to […]
Why Basket Building Is Vital to Retail Management Success
How big is the shopping basket in your retail business? Not shopping baskets you may have for customers but the virtual basket containing what each customer purchases in a single sale. So, how big is the average shopping basket in your store? If you do not know, you need to […]
CRM – Customer Relationship Management
DEFINING CRM CRM stands for Customer Relationship Management and specifies a procedure implemented by a company to study about customer needs and behavior so they are able to develop and maintain good associations with them. Overview Every company has a group of departments and employers working together to cater to […]
The Almost Automatic Way to Earn More Money From Your Online Writing Business
I find that working online can have its financial ups and downs. Sometimes my income seems steady, yet other times it can drop dramatically. And it can be hard to understand what’s gone wrong, especially when I haven’t been doing anything differently. Or maybe that’s the problem. Any business, online […]