Sales

Online marketing has been seen to surpass most marketing methods of today. If a person were to ask a business owner on their preferred method for marketing their products and/or services, they would almost immediately answer that they will use the Internet to achieve such results. Means like Search Engine […]

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing […]

The music industry revenue has encountered steadier growth for the past decade and the experts projected it will stay in that course for the foreseeable future. The numbers may spike up with the growing popularity of streaming among the younger generation. As the physical sales wane in the turn of […]

Admiral Yamamoto, the leader of the Japanese Fleet that bombed Pearl Harbor, knew the United States of America had an industry base that was unmatched in the world. He had spent time in the United States and seen that even though the United States was caught in the Great Depression […]

Direct marketing guru and author Denny Hatch has a colorful name for executive assistants. He calls these good people, whose responsibilities include screening phone calls, sorting the mail and helping to manage the daily activities of their high-powered bosses “White Fang.” And these days “White Fang” has very capable assistants […]

Based on our previous lesson, we already know how important it is for sales people to have enough account knowledge to close a sale. Learning a little bit of the prospect’s background will definitely take you a step closer to closing the sale. And now you ask, how am I […]

What is Field Force Management Software: An Introduction Automation is going big with the A-players of any industry. While ensuring cost-effectiveness, it also helps in minimizing human effort for jobs that can be easily done by leveraging the latest technologies through mobile applications. The present-day field force management software is […]

The American Film Market was founded in 1981 as a way to circumvent the strangle hold big studios had on marketing and distribution, especially in foreign markets. The answer has been to sell distribution rights directly to independent sales agents, brokers and distributors. The market also facilitates financing by bringing […]