Admiral Yamamoto, the leader of the Japanese Fleet that bombed Pearl Harbor, knew the United States of America had an industry base that was unmatched in the world. He had spent time in the United States and seen that even though the United States was caught in the Great Depression […]
Sales
How To Make It Past “White Fang” and Generate Leads From Senior-Level Executives
Direct marketing guru and author Denny Hatch has a colorful name for executive assistants. He calls these good people, whose responsibilities include screening phone calls, sorting the mail and helping to manage the daily activities of their high-powered bosses “White Fang.” And these days “White Fang” has very capable assistants […]
A Starter’s Guide to Selling – Obtain, Verify, and Transmit!
Based on our previous lesson, we already know how important it is for sales people to have enough account knowledge to close a sale. Learning a little bit of the prospect’s background will definitely take you a step closer to closing the sale. And now you ask, how am I […]
Field Force Management Software: The Future of Automated Supervision
What is Field Force Management Software: An Introduction Automation is going big with the A-players of any industry. While ensuring cost-effectiveness, it also helps in minimizing human effort for jobs that can be easily done by leveraging the latest technologies through mobile applications. The present-day field force management software is […]
Pitching At AFM – Don’t Be Shutout
The American Film Market was founded in 1981 as a way to circumvent the strangle hold big studios had on marketing and distribution, especially in foreign markets. The answer has been to sell distribution rights directly to independent sales agents, brokers and distributors. The market also facilitates financing by bringing […]
Sales Peak Performance: Creating the Emotional Resiliency of a Champion
Eight decades ago, Dr. Evan O’Neill Kane of New York’s Kane Summit Hospital felt doctors were losing too many Customers in appendectomy surgery, many because of the effects of general anesthesia. He felt that local anesthesia would be better for the Customer but, not surprisingly, no volunteers came forward to […]
Why Basket Building Is Vital to Retail Management Success
How big is the shopping basket in your retail business? Not shopping baskets you may have for customers but the virtual basket containing what each customer purchases in a single sale. So, how big is the average shopping basket in your store? If you do not know, you need to […]
CRM – Customer Relationship Management
DEFINING CRM CRM stands for Customer Relationship Management and specifies a procedure implemented by a company to study about customer needs and behavior so they are able to develop and maintain good associations with them. Overview Every company has a group of departments and employers working together to cater to […]