To make a Profit, the business needs to focus, not on breaking even, not on survival, but on business profitability – literally, the ‘ability’ of the business to aim at and produce a specific dollar amount of profit as a percentage of projected gross income. Only when this is the […]
Sales
Color Can Instill Trust – Even in Life Insurance Agents
Years ago a major US company wanted to find out how different colors affect the human psyche. In fact, they spent millions of dollars on this research. You may wonder, “Why would anyone waste so much money for something like that?” Well, you’d be amazed to know that they actually […]
Book Distributors And What They Can Do For Your Book
Many new authors are mystified about how in the world to get their books into a bookstore. While is it fairly easy to list your book on Amazon and Barnes and Noble.com, getting your book into a physical bookstore is very difficult for a new, self-published author. According to Eric […]
Introduction to In Vitro Fertilization (IVF)
In Vitro Fertilization or IVF as it is more commonly known, is the process by which eggs and sperm are put together in a glass under laboratory conditions. This is so the sperm is able to fertilize the egg. Literally speaking, the term IVF just means ‘fertilisation in a glass’ […]
When Internet Marketing Promotions Can Suffer If You Use Audio, Video Or Long Sales Letters
I make almost all my money on the Internet using audio, and am a huge advocate of using audio on websites — whether for selling or educational purposes — because I have seen the huge jump in response and profits that result. Not only do people get exposed to your […]
Definition of Marketing Mix – Product, Price, Place and Promotion
Getting the marketing mix right for your product or service means you are covering all of the important bases in your marketing campaign. Here is a definition of marketing mix and a description of its main components. The term marketing mix refers to the primary elements that must be attended […]
Fixed Training Costs Vs Variable Training Costs
The current economic client makes it difficult for training departments to obtain any extra funds, much less normal operating funds. Many times departments must “make do” with the budget they’ve been handed. But once you have a budget, no matter how large or how small, you should have an idea […]
Big Ticket To Wealth vs Roadmap To Riches
Big Ticket To Wealth (Bttw) and Roadmap To Riches (r2r) are both online marketing businesses that offer high commissions on direct sales to their affiliates that market their products. CEO Gerald Van Yerxa launched Big Ticket To Wealth at the beginning of December 2007 to offer a new and unique […]