Sales

The landscape of business has seen a massive transformation over the years, particularly after the arrival of cloud computing. Earlier, options were not there to run, control and manage operations and executive plans from outside the office premises. In fact, businesses could not be run from anywhere and this somewhat […]

We’re entering a new year in the midst of tough economic challenges. The time could never be better to take a serious look at how your marketing and sales model has functioned in the past and how you can reposition it for optimized, unbeatable success. Despite all the possible permutations […]

Marketing communication (MC) is the only way for businesses to move products, services, and ideas from manufacturers to end-users. It makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mix in which advertising and sales promotion play vital roles. The types of MC include advertising, […]

The Hotel Financial Control function generally analyses the Hotel activity through a standard P&L reclassification that identifies four main departments that represent the main business area of the Hotel: Rooms Revenues, Food & Beverages, Telephone and Other Income. Rooms and F&B are the main drivers of value, while the other […]

Music Promotion pure and simple is a numbers game. It’s just like the promotion of any business service and or product. The trick is mass promotion. When I say mass promotion, I’m talking about the ability to submit your music to hundreds even a thousand different sources. Sources include Ezines, […]

Pinterest, while initially visited by young middle-class Americans, is quickly expanding its membership. Although numbers haven’t been released by Pinterest, ComScore reported that 13.76 million people worldwide visited the site in January 2012. Not a number to be disregarded and irrelevant! For Pinterest to work and benefit B2B campaigns, creativity […]

Finding Solutions that otherwise puzzle organizations Organizations believe that they provide exactly what customers desire. Ask any firm and the Paretto Principle prevails. 80 percent of most organizations believe they deliver exemplary customer service. Ironically, less then 20 percent do. According to research by consultancy Bain and Company, only 8 […]

Technology is playing a huge role in transforming things in the business world of this digitization age. Technology is itself changing over time and bringing in various marketing techniques like the social media marketing, telemarketing for lead generation. No matter how fast technology is transforming, people resume to the same […]