Sales

I walk into one local store about two or three times a month. Every time I walk in, a “company-shirted” clerk at the counter mumbles, “hullo” in a dull monotone without ever looking in my direction. Every time it happens I bristle because of the obvious show of insincerity. I […]

In the financial markets the key to building a successful investment portfolio is through diversification. This means that a diversified portfolio includes stocks, bonds, mutual funds and other investment vehicles. This type of “diversified approach” in the financial markets can also be applied to your prospecting efforts. This means that […]

I remember when I was a kid, one of my dreams was to be a professional baseball player, preferably a pitcher. I loved playing the game and I was pretty darn good at it. Well, like a lot of people my dreams started taking me somewhere else and although I […]

Nigeria broke the World Cup jinx in 1994, when she finally qualified for the biggest footballing event on planet earth. This was after several futile attempts, by the then Green Eagles to grab the elusive ticket. The closest attempt was in 1978, when an unfortunate own goal by defender Godwin […]

Telemarketing is a direct marketing strategy to help network sales associates and potential clients, your business with other businesses, etc. Though this kind of marketing faces some resistance, there are methods to establish and maintain clients by use of telemarketing. Furthermore, you do not want consumers seeking your product or […]

CRM (Customer Relationship Management) CRM (Customer Relationship management) is all about the theory used by companies to administer and manage their customers, partners, vendors and other stakeholders efficiently. Features of CRM CRM is made up of three key features, which are Operational CRM, Collaborative CRM and Analytical CRM. Collaborative CRM […]

During the building of a new house some years ago, I happened to stop by the site one afternoon. As I walked through the house, I found the drywall contractor finishing his work in what would be the dining room. He had done a fine job, except for one thing […]

Have you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the “long tail” to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, many of which […]