Sales

Creating the right kind of B2B lead generation offshoring relationship with an external agency might seem like a tough ask. But the fact of the matter is that today’s world of digital innovations has created a giant portal, so to speak, of buying information and data. There’s a plethora of […]

If you would like to give your marketing a tremendous boost, then I suggest you write 40 articles this week. Last week, I’ve created a new website, and I wrote 40 articles. My goal was to generate 50 articles but I was distracted on the third day and only achieved […]

A business grows in size, so does its customer base. So, for every business CRM (Customer relationship management) has become an undeniable or top concern to deal with their growing number of customers. Many extensive CRM platforms evolved in the market in the name of Salesforce, MS Dynamics, Oracle or […]

1. Carefully target the online audience. eCommerce will depend largely on a reputable, accessible online presence. To be known as a reputable presence, businesses must make themselves available to individuals who are most likely to interested in their product. Identify the demographic characteristics of consumers that will benefit from relevant […]

In our most recent blogs, we’ve been reviewing Negative Reverse Selling and how it is very effective in creating great bonding and rapport with sales prospects. Negative Reverse Selling is a way of saying and doing the opposite of what the prospect expects from a salesperson, disarming them and creating […]

Can a creative pitch alone get your script produced? Pitching the script is an art that is much talked about, put into college curriculums and lauded by the Pop Culture. But, there’s a big factor missing from creative pitches. It’s fundamental; but broadly ignored by key creative people. For over […]

When you hear the words “I have to talk this over with…” you realize you may have done something wrong. You didn’t qualify the prospect very well, did you? OK, what do you do now? When others need to approve the deal, besides qualifying the buyer better, you must take […]

With the implementation of healthcare reforms, tremendous amount of changes are expected to be brought in. These changes would define how the health insurance companies tackle the rising costs and cut in premiums. Of course, the expenditure on the administrative set-up needs to be brought down. One solution that can […]