Do’s and Don’ts of Cold Calling

Jack Prot

You’ve just purchased a targeted telemarketing list. Now what? Now your sales representatives begin cold calling that list. Cold calling can be very effective, but all too often, the sale is hindered by poor cold calling etiquette. As a result, prospects are turned off by the sales call, instead of […]

Tips For Point Of Sale Marketing

Jack Prot

How can a good point of sale product help your business? As a business owner, I know that my goal every day is to sell to my customers. I have also learned that a good point of sale product can help me with that. The point of sale, if you […]

Undersell, Overdeliver

Jack Prot

The term ‘salesperson’ had earned a bad reputation in modern times. Even inside organizations, some of the employees are uncomfortable dealing or working with salespeople. Personally, I have been involved in companies where salespeople were generally viewed as people who were overpaid and indulged at best, and in some cases […]

Selling My House in Philadelphia, PA

Jack Prot

Smart Philadelphia homeowners want to know the score before they decide, “I want to sell my house.” Understanding the market can make all the difference between simply unloading your home or getting the best possible deal on it. Educated sellers are able to contribute significantly to the sales process, acting […]

The 5Ps of Marketing: Their Importance and Relevance

Jack Prot

Let us discuss the 5 Ps of Marketing. They are the fundamental principles of Marketing Management. Let us discuss what they stand for: Product: Product stands for the product a company intends to sell or it produces. It forms the base of a company’s functioning. A product is created, sold […]

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