Insurance Agency Email Marketing and Preview Text

Jack Prot

Insurance agency owners, principals and marketers should be taking advantage of preview text for all their email campaigns. If you are unfamiliar with preview text and its role with insurance email marketing campaigns, read on: What is preview text? It is the text snippet below (or next to) an email […]

Superior Marketing Usually Trumps Superior Product

Jack Prot

The largest selling mouthwash brand in the world is Proctor& Gamble’s Scope. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They command dominant shelf positioning in retailers large and small. There are very few households that do not utilize one […]

Successful Career Planning in the Hospitality Industry

Jack Prot

The economy is expected to continue creating jobs for workers at all levels of education and training. Occupations that require a post secondary award (an associate’s degree) are estimated to have faster growth rates than occupations requiring less education or training. According to the Ministry of Tourism, Foreign Tourist Arrivals […]

How to Build a Pitching Mound in Your Backyard

Jack Prot

There are a few basic issues about backyard pitching mounds which must be initially considered. The first being, buying a pre-made portable pitching mound is expense, $700 to $1500 + depending on quality and accessories, secondly, to actually build a dirt pitching mound is an enormous amount of work, cost […]

5 Tips to Guide Buying Clients to Buy Your Product

Jack Prot

The first stage of the sales process is to make sure you are speaking to a buying client. There are methods to convert a non-buying client into a buying client. There are also ways to speak to a non-buying client to increase the odds that he or she will become […]

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