Branding

The dictionary says that a commodity is “anything bought or sold.” That’s way too wide a definition for our use. In business, a commodity is a product or service over which the buyers have most of the influence when it comes to price. Mainly, this is because they see little […]

When I embarked on my scholastic journey in Information Technology and Information Systems, I knew very little regarding data processing. Instantly, I imagined myself as one of those high tech heroes from the movies that have all of this elevated knowledge regarding hacking and other brilliant computer scientific know how. […]

Logo design is one of the most thought-provoking and stimulating parts of the graphic design industry. The thought of creating a logo that could potentially be seen by millions of people is an alluring one for many, and no surprise that interest in this field is stronger than ever. Needs […]

Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a […]

Great brands are easily recognized by their Logos. But why is it that when you can associate a logo with a brand the brand is automatically assumed as a magnificent brand? That’s the trick people. That’s what logos re designed to make you understand. Smart organizations express their greatness and […]

As with any new technology, the buzz surrounding digital signage can often mislead people into believing that it is simple and straight forward method of advertising, generating awareness and general marketing. There are of course plenty of advantages in using LCD screens for out of home. It’s vibrant, dynamic, flexible […]

Buying games for your children can be both a blessing and a nightmare. I’ve read numerous articles about video game violence and how they are affecting children. Being a conscious parent of two, I found myself in a dilemma. My children want to play video games. To please my kids […]

Miss Congeniality – 2 Stars (Average) “Miss Congeniality” had a real identity problem as a movie. Unfortunately for Sandra Bullock, the star of the film as FBI agent Gracie Hart, Miss Congeniality could not take her as far as her performance merited. She did win a second Golden Globe nomination […]