Branding

One of my core branding principles states that the more complex the technology or science, the simpler the brand messaging needs to be. When marketing their products or services, companies violate this principle at their own risk. Evidence of this principle abounds in the consumer electronics world. In a 2002 […]

Co-designed by two wives who are primary caregivers for their husbands who have ALS, these bracelets have meaning. The ALS bracelets were created in an effort to show support and help spread awareness of a disease that gets little attention. The bracelets are designed in the adopted ALS color of […]

UI/UX design plays a key role in the success or failure of a website. Depending on the nature of your business, the objective of having a website could be to simply establish a presence in the galactic network, it could be an ecommerce site in which case you would be […]

The United States is faced each year with increasing incidence of health issues, and this is of concern to individuals, the general population, and the entire country as health insurance, and governmental expenses on intervention keep rising. Health care givers are beginning to stress the need for prevention, as most […]

The masterpiece of Beowulf gives us a wealth of symbols and themes to analyze. Throughout the epic perception of major icons such as the great two mead-halls of Heorot and Hygelac’s Hall and treasure are important parts of Beowulf. A deeper look into these material possessions and physical places show […]

Internet marketing is key to succeed on the internet. Your business, products and services need to be visible to users to gain any mileage from an ever-growing marketplace. Further, your company must enjoy a good standing in the eye of customers as this opens the world of prospects and brings […]

Market Research has been done to check the awareness of the organic products in the upper middle class. The aim of this research was to identify consumers’ attitudes towards Organic Agriculture, to increase consumers understanding of Organic Agriculture and to inform them the benefits of the organic products. Agriculture has […]

Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points. First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and […]