When bad things (emergencies, disasters, etc.) happen to good people, one of the first things to happen to many is panic, soon followed by the “Why Me?” cascade of emotion. I don’t blame them. Their world has been turned upside down, shaken, and few of the rules that once governed […]
Branding
Is Plagiarism Prevalent and Is There a Way to Prevent It?
The issue of plagiarising is not new. Neither is it restricted to the creative people belonging to the film and advertising industry who blatantly copy ideas under the garb of inspiration or ignorance. This practice of stealing someone else’s ideas is rampant in other industries as well, may be in […]
Reverse SEO is a Core Element of Online Reputation Management
Reverse SEO has become critical for all types of organizations. It has never been easier for your customers, competitors, and employees to publish items online that can have a damaging impact upon your business. If those items gain exposure in Google, Yahoo!, and other major search engines, their effects can […]
Subliminal Perception – How it Works
What is subliminal perception? Does it really affect your mind and behavior? Subliminal CDs and programs are one of the most recent tools in the self-development field that offers the promise of helping people make dramatic life changes conveniently, inexpensively and with little effort. But, to what degree does subliminal […]
Stopping Identity Theft
The Federal Trade Commission reports identity fraud occurs once every two seconds. Someone right now is having their identity loss or compromised. Unfortunately many of those victims are located in my hometown, St. Louis, MO. A good example of this growing problem, St. Louis ranks third among all Metro areas […]
The 10 P’s Of Personal Packaging
There are 10 basic P’s we can all incorporate into our business personas. Remember minding your P’s and Q’s your mother always told you. Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, […]
Developing and Building Your Brand
The marketplace has given us the message – companies and individuals that invest effectively in developing their brands are more likely to win over those that don’t. Think of a brand as a visual, emotional and cultural image that surrounds an organization and its products and services. In a competitive […]
How To Choose The Best Digital Marketing Agency For Your Business?
Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough. […]