Branding

The research objective is to enable the marketers to understand better the parameters that effect the re-purchasing decision, and to evaluate whether the factor of level of involvement influence the results. The research population consisted of young men and women aged 18-25 who were considered as the target audience. The […]

One of the biggest financial concerns facing consumers today is identity theft. If someone’s identity is stolen, they are vulnerable to other people opening up loans or credit cards in their names, which can permanently tarnish someone’s credit score and cost them a lot of money. With so much personal […]

Research states that you need to focus on affirmation and positive thoughts in order to make maximum use of your mind’s full capability. You must have mental awareness without which your thoughts will become scattered and decrease your ability to generate positive vibes in your life. Importance of mental awareness: […]

The dictionary says that a commodity is “anything bought or sold.” That’s way too wide a definition for our use. In business, a commodity is a product or service over which the buyers have most of the influence when it comes to price. Mainly, this is because they see little […]

When I embarked on my scholastic journey in Information Technology and Information Systems, I knew very little regarding data processing. Instantly, I imagined myself as one of those high tech heroes from the movies that have all of this elevated knowledge regarding hacking and other brilliant computer scientific know how. […]

Logo design is one of the most thought-provoking and stimulating parts of the graphic design industry. The thought of creating a logo that could potentially be seen by millions of people is an alluring one for many, and no surprise that interest in this field is stronger than ever. Needs […]

Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a […]

Great brands are easily recognized by their Logos. But why is it that when you can associate a logo with a brand the brand is automatically assumed as a magnificent brand? That’s the trick people. That’s what logos re designed to make you understand. Smart organizations express their greatness and […]