Branding

As with any new technology, the buzz surrounding digital signage can often mislead people into believing that it is simple and straight forward method of advertising, generating awareness and general marketing. There are of course plenty of advantages in using LCD screens for out of home. It’s vibrant, dynamic, flexible […]

Buying games for your children can be both a blessing and a nightmare. I’ve read numerous articles about video game violence and how they are affecting children. Being a conscious parent of two, I found myself in a dilemma. My children want to play video games. To please my kids […]

Miss Congeniality – 2 Stars (Average) “Miss Congeniality” had a real identity problem as a movie. Unfortunately for Sandra Bullock, the star of the film as FBI agent Gracie Hart, Miss Congeniality could not take her as far as her performance merited. She did win a second Golden Globe nomination […]

You can end procrastination if you set up a plan to do it. If you keep these following steps in mind before you get started on any project, you’ll be able to stop procrastination before it even gets a foothold. Change Your Perception Often when you think of the end […]

Many a time branding through social media or digital branding might be a risk factor. Then the question arises what kind of risk factors are there in digital branding? Imaging if someone tries to defame your brand through social media, imagine if your strategy goes wrong and it creates a […]

Of all the ways we are victimized through identity theft, truly the most devastating could be the fraudulent theft of medical benefits. Although the least studied and worst documented form of the crime, this one has far reaching and almost irreversible repercussions. Recent federal and state legislation have provided consumers […]

When clients engage us to create a logo for their brand, we are often asked whether they need to register the logo as a trademark or service mark. While it is not a requirement, doing so provides broad-reaching legal protection for the use of the mark in commerce. Whether a […]

With viral marketing the principal objective is to increase awareness of a product, service or concept using word-of-mouth behaviours. To put it into context, where spam is based on massive distribution of unsolicited emails, viral emails use popular social networking aspects to achieve their goal of reaching the masses. The […]