Branding

“There is nothing wrong with you that cannot be fixed by what is right with you.” – Michael Neill To recognize your vibration as a precious treasure is merely to hint at its value and significance in your life. Even fame and fortune pale by comparison. Everything you experience comes […]

Just recently I was asked to do a talk for my good friend and co-author of our best-selling book in Singapore titled Get Rich Now: 15 Strategies from a Self-made Millionaire, Dr Dennis Wee. (Dr Wee is one of Singapore’s most celebrated entrepreneurs. Despite not having completed his high school […]

Once you mention the English Bulldog in you conversation, a lot of people will have an idea of what it looks like. I know that this dog has a reputation that is mostly negative. I know that this dog is always getting bad publicity from people who are not even […]

In today’s time, a bad image of a business in the eyes of its audiences can ruin their presence forever. Online reputation means how an individual sees any business over search engines. If an online business is not authentic in the eyes of users, then the users will not avail […]

How do you react when someone pronounces your name wrong or calls you with some other name? It’s so annoying, right? What if, someone takes a loan from the bank using your name? Or, exhaust your credit limit which you have no idea about? Scary, isn’t it? Identity theft is […]

Are you looking for an effective Facebook marketing strategy that will have you seeing more conversions? There are several ways to capitalize on this social media platform without breaking the bank. You can easily become a trusted authority by following these three strategies. Whether you are a new business or […]

Nabisco opened the cages and the media began to play. In a move that garnered national media attention, Nabisco decided to change its Barnum’s Animal Cracker packaging. Several PR lessons can be learned from Nabisco’s strategy. Some background… The cookie company adjusted its graphics to eliminate the current look of […]

Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently. There are some of the reasons behind the maintenance […]