United We Brand

Jack Prot

Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands. This strategy could be successfully tied – in with simultaneous nation branding efforts of their home governments. There […]

Brand Identity Prism by Kapferer

Jack Prot

Brand Identity Prism is often used by marketers to gauge the identity for any brand. But before the application of any model, few obvious questions which come to our mind are:- What is it? When should it be used? How to use it? Now suppose if a product or a […]

Brand Yourself As an Artist on Twitter

Jack Prot

My teenagers were mortified to find me on Twitter. First blogging and now this! But, do not allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean […]

George Freeman: Australian Racing Identity

Jack Prot

George David Freeman was a controversial figure in Australian horse racing history. He was a gambler and racing commission agent born to a builders’ assistant in Annandale, Sydney on 22nd January 1935. His father, William David Freeman left the family when George was young while his mother remarried a criminal. […]

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