Industry Shake-up In December 2003 Mzwimbi went on a well deserved family vacation to the United States, satisfied with the progress and confident that his sprawling empire was on a solid footing. However a call from a business magnate in January 2004 alerted him to what was termed a looming […]
Jack Prot
Cost Effective Small Business Marketing Strategies and Tips – Part Two
In my previous article (part 1), I discussed Marketing Keys, Marketing Plan Components and Creative Marketing. Now I will get into specific, cost effective marketing methods and strategies you can use today to increase your company’s exposure and profits. MARKETING METHODS Internet -Highly targeted and extremely economical -Extremely Interactive Magazines […]
Useful Lead Generation Tips For Small Businesses
Owners of small businesses will always try to find ways to save money on various processes. They would often try to do or handle key business aspects or operations and when they see that they are not capable of doing these, only then would they consider the option of hiring […]
Re-Establish Your Internet Reputation With Online Reputation Management
When companies or individuals fall prey to unfair competitors, irate ex-employees or disgruntled customers, then a SERM becomes critical in the economic survival of a business. Firms like SERMs are crucial in maintaining, and in some cases salvaging and restoring companies or person’s reputation and good name. Online searches are […]
The Promising Features and Impacts of Data Science
Nowadays, data drives our world. Therefore, data science’s up-and-coming field or concept is gradually and steadily getting global recognition. It finds its reach across an expansive domain in various sectors related to data mining, machine learning, and big data. But how exactly would we define data science? Definition: It is […]
Justice to ‘decision Making’
There is a busy & congested road in front of my house. I use this road sometimes driving my car & sometimes walking on foot. Whenever I am driving my car & in a hurry (which is the case mostly), I think,” why so many people are walking on this […]
Microfinance Service Development in Uganda
St. Balikudembe Savings and Credit Cooperative Society (Owino Saaco) is one of the very many cooperative companies spread around the country – and masterminded by government in 2006 – to empower economically marginalized Ugandans. And it is one of the most promising government-founded savings and credit cooperative societies in Kampala […]
The Importance of a Positioning Statement for Your Daycare Business
Positioning is the place that you occupy in the minds of your daycare customers. Positioning statement acts as a compass or map, helping you to lead your daycare customers to come to that conclusion through your branding and marketing efforts. A good positioning statement lets people know about your daycare […]