Strategic Brand Management

Jack Prot

Your brands are one of the most valuable assets your company owns. Just like any other assets they have value – they are built on trust, customer loyalty, creating value for the customer, satisfying customer needs and preferences and the brand building process takes a lot of time and effort. […]

Industrial Applications of GPS Trackers

Jack Prot

Heavy Vehicle Guidance The mining and constructions industries today rely very heavily on GPS monitoring, tracking and navigational data and this is primarily because highway constructions, surveyors and marker pegs have been replaced with in-cabin vehicle guidance and control systems for excavators, graders, bulldozers and road paving machines. These modern […]

Cash For Clunkers Pros and Cons

Jack Prot

I’ve done some research across the Internet and gathered a list of Pros and Cons regarding the “Cash For Clunkers” program. I made a list for the individual who’s considering buying a car through the program, and also a list for the “Collective Soul”, for us to consider the overall […]

Reverse Split – Good Or Bad?

Jack Prot

When it comes to the question of reverse splits being good or bad for a company’s stock price, it is not that hard to tell that it will end in a bad outcome. When you hear of a reverse split happening in a company that you own, you usually go […]

Three Reasons Why You Need A Book Marketing Plan

Jack Prot

A book marketing plan is a critical component to success as a published author. Yet many authors tend to skimp on taking the time to put one together. For one, they may feel that putting together a marketing plan for their book is time-consuming. Or, they may simply find the […]

Real Estate Agent Slogans

Jack Prot

Catchy taglines are everywhere in advertising. Whether they rhyme, or they inspire, or they create a memorable image, taglines are something every advertising agency works hard to craft. How many of us know, “Like a good neighbor” or “Just do it”? While you might not create a slogan as memorable […]

Stubborn Leadership Far Different From Persistent Leader

Jack Prot

I have often lectured and written about the fact that the most effective leaders need to be both committed and persistent. It is important to understand, however, that being persistent and a leader is significantly different than using stubborn leadership. While persistent leaders commit to their vision, and their vision […]

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