In an economy where housing prices are increasing and employment rates are stationary, the use of an equity loan is often the choice of homeowners who need extra funds. Such loans are sometimes known as second mortgages or even third mortgages and, if you have enough equity in your home, […]
How to Write a Business Proposal With a Killer Executive Summary
Getting the structure of an Executive Summary right is as vital as getting the content right. Just like the structure of your proposal, it needs to make sense. It also needs to demonstrate your understanding of the client’s needs, a viable solution and your ability to deliver it with value. […]
10 Things, Mobile Phones Will Do In 10 Years
The cell phones in past were only used for making phone calls, but those days are long gone now. In today’s world, where change is the only constant, cell phones have been upgraded with lots of new technological features. 1. Mobile phone – A complete wallet A new technology standard […]
The Importance of Residual Marketing
These days it seems all anybody ever talks about is using the internet to promote their business. Obviously, I don’t have to tell you that using the internet to promote your business can be effective however let’s not forget that offline marketing can be just as effective if not more […]
Employing Fresh Graduates by Companies in Ghana – HR or Finance Decision or Both?
Data from the Institute of Statistics, Social and Economic Research (ISSER) of the University of Ghana shows that only 10 percent of graduates find jobs after their first year of completing school and that it may take up to 10 years for a large number of graduates to secure employment […]
Lone Wolf to Lead Wolf-The Evolution of Leadership
Privately held companies range in size form very small “Mom & Pop” operations with revenue as low as $100,000 or less, to huge multi- million dollar distributors with locations all across North America. Wholesale distribution also has some mega-distributors with sales ranging from $1 billion to as much as $27 […]
Managers Are Craftsmen
“Managers are the craftsmen and strategy is their clay”. This is the theory of Henry Mintzberg. A craftsman is an artist who is able to create marvelous work. He usually makes use of his talent, past experience, innovation etc to create a new piece of work. In case of management […]
Promotional Strategy – The Good, the Bad and the Foolish
Promotions are a critical component of increasing sales, pretty well regardless of category. But are all promotions effective, not just in the short term, but in their broader effect on various aspects of the brand or the business? The answer has to be “no.” A simplistic approach to promotional strategy […]