Outdoor Digital Signage – The Best Marketing Solution Is the Flexible Video Wall

Jack Prot

Out of doors electronic marketing is the key growth industry to be in, with the improvement of new technology the solutions are becoming more innovative and unique permitting enterprises to advertise in places and to specific kinds of customers for a lower cost than historic marketing solutions.

We have all see the substantial electronic advertising billboards at the side of the road, now there is a more cost-effective solution for digital outdoor signage and this is the huge display wall.

What is a video wall?

Well this is a large number of LED diodes that are cabled together to form an area 1 metre wide x 5 metres long with over 2,300 LED’s per 1 square metre section, what this does is deliver a high-definition colour (life-like), but the benefits do not stop there, as well as providing a huge clear photo or video presentation they also reduce costs.

OK back to the beginning, these diodes are on a versatile backing, so they can be rolled up or folded, minimising storage space, normally in the case of music festivals massive video walls are made from baying together thin frame screens, then the photo and video is tiled across the tvs using sender and receivers.

How to fit a LED display wall

Typically a led wall at a music concert can take up to 4 hours for 2 men to assemble, this wall, can from taking it out of the box to working a test video take up to 60 minutes, what a cost saving in working hours. Rather than having to fit the heavy TVs to the support structure all you need to do with a large display wall is connect the top of the flexible video wall to clamps on the top rig then attach clamps at the sides and bottom, pulling the tensioning straps on the back of the wall taking up any slack.

Storing a display wall.

As opposed to the standard TV wall and the dilemma of storing large flat panel displays and the mounting frames, a flexible wall diminishes storage and transportation costs by 79%, owing ability for the display wall to be stored in a roll or folded up.

Now a large TV wall that is great for all-weather conditions except snow – but who would want to be out in freezing temperatures viewing ads?

These water proof and dust proof solutions are as competitively priced as a usual digital outdoor signage solution with the additional benefit that if the locale is to be moved on a regular basis personal savings in labours time as well as storage and transportation costs will prove the flexible video wall as a perfect marketing medium for trade shows, exhibitions, football stadiums, music concerts, demonstrations and rallies.

To recap.
It is estimated that anyone using a video wall over a typical thin frame video wall solution will save 75% on installation time, will use 79% less space for storage as well as saving 80% on transportation costs. The very first investment is around the same as the old technology of the thin frame video wall but any installer or event organiser can see the opportunities with this product.

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