Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs. What is lead scoring? It is a methodology used to rank prospects against […]
Knowledge Protection – Don’t Treat Your Company’s Intellectual Property As Renewable Resources
An idea, by definition, exists primarily in one’s mind, where it remains somewhat secure, but not terribly useful so long as no one else knows. To produce (commercial) value from that idea it must be expressed, and therein, often lies the starting points for many potential problems and challenges for […]
Technology Enhances Wine, Spirits and Beer Labels
What’s the purpose of a wine label; or for that matter a label on spirits and beer? Obviously, the first response to that question is: to satisfy the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations. Once that is accomplished, the label space remaining may be used for branding […]
Insurance Agents Name Choices – Insurance Specialist, Financial Planner, or Life Advisor?
Are you one of the plain insurance agents? Agents often prefer to upgrade their title as an insurance specialist or financial advisor on their business card. Names like life advisor reflect positive experience and knowledge. Which of these different terms distinguishes you from being just one of the insurance agents? […]
Using Your Emotions
Nowadays more and more people are becoming aware of how important it is to recognise and express their emotions, as opposed to just suppressing them. The “stiff upper lip” of the English way is gradually being superseded. Sadly, though, there is still no understanding of what emotions really are, and […]
Are Dragon Ball Z Action Figures Worth The Investment?
Many of us have been introduced to action figures from an early age. At first maybe we just got to play with our friends toys but eventually a moment came where we liked a character enough that we bugged our parents for it. The interesting fact I have noticed these […]
Sample Banner Ad Web Designing
The sales promotion literature is made adherent to a patch or banner that runs over web sites. The design is made in such a way that it attracts people and catches eyes. Different tactics are used in order to make the banner versatile and charming. This is a form of […]
A Guide to Going Viral
Reaching customers and creating awareness is something that determines the success of any business. The access to customers has become significantly easier over the years thanks to the development of social media platforms. These platforms have given businesses a way to reach out to their customers in an effective and […]