After the outsourcing wave of the early 90s “Private labelling” (a.k.a White label) is becoming the ‘new Normal’ for brand positioning. They are products or services are typically those manufactured or provided by one company for offer under another company’s brand. They are goods and services are available in a […]
The Real Cost Of The Iphone’s Closed Platform
By now you are no doubt aware of Apple’s closed platform of OS X available on the iPhone, preventing third party software from being created for the device. In fact, you may be encouraged by the fact that the device will offer future software titles through the user-friendly iTunes stores. […]
Your HR Strategy Needs a Strategy
Your HR Strategy Needs a Strategy or… Why We Still Hate HR It’s been 10 years since Keith Hammond wrote, “Why We Hate HR”. The human resources profession, led by their representative advocacy organizations, like the Society of Human Resource Management (SHRM) have spent a great deal of time and […]
How to Make Money Online by Proven Methods of Successful Internet Marketers – Part VI – HP Sales
Technology is moving at the speed of mind. Business is moving at the speed of sales. Online Businesses are the power of both. This is the Sixth in a series of learning the many types of successful online businesses in the age of the internet. This article discusses “High-Powered (HP) […]
Brand: You, Creating and Self-Marketing Yourself to Find a Job During Tough Times
A career brand is an image that portrays you as an expert in your field, attracts your ideal employer, and reveals how you can help their business. How can you promote your career brand effectively, to stand out among increasing competition in the workforce? Self-marketing! Before you begin self-marketing, you […]
The 80/20 Rule and How the Pareto Principle Applies to Sales
Ever think about the 80/20 Pareto principle and how it might be applied in the world of sales? Think of how 80/20 could be useful as possible new rules for sales professionals in relation to clients and products. These sales principles might affect how and where a salesperson meets with […]
The Need For Speed
In the world of athletics there is widely accepted principle that states: “Speed Kills”. In most sporting events speed will prevail over strength and often times speed will end-up being the deciding factor between victory and defeat. As important as speed is on the field of play it has been […]
Three Types Of Marketing Strategies
There are three basic types of marketing strategies that all businesses, big and small use. All marketing plans can be broken down into one or all of these types. They are: Online or internet marketing. Offline marketing. Word of mouth or relationship marketing. There can be some cross over of […]